7 Essential eCommerce Marketing Tools to Drive Higher Sales

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Electronic commerce or eCommerce is barely a new concept, but it has expanded rapidly over the past five years resulting in businesses increasingly using eCommerce marketing tools to increase their sales and make lives easier for their customers.

eCommerce is a term which denotes any type of business, or commercial transaction which includes transfer of information across the World Wide Web. eCommerce uses technologies such as electronic funds transfer, mobile commerce, supply chain management, Internet marketing, electronic data interchange (EDI), inventory management systems, online transaction processing, and automated data collection systems.

Without using fancy words it simply means commercial transactions conducted online whenever you buy and sell something using the Internet.

The secret to eCommerce great performance is not only building successful online eCommerce store, but also getting your products out there and see how they perform. To do this marketers and business use different eCommerce marketing tools and sources to improve their sales and start selling their products cost-effectively.

Below is a list of 7 eCommerce marketing tools you can find very helpful in your mission of achieving higher sales.

1.      Envoice

The company behind Envoice utilizes knowledge, creativity and technologies to provide your business with progressive solutions making it an amazing eCommerce marketing tool. Its main purpose is to research and deliver high quality products and software solutions.

Envoice is automated invoicing software for online businesses. It significantly simplifies your invoicing processes and enables you to quickly and easily generate and deliver invoices to your clients. As a result, you get paid faster than ever.


Using this software is easy and with it, you can create and send invoices in less than a minute. The system also predicts your next invoices based on client history. Product’s design makes navigation seamless.

You can easily attach files to your invoice via integrations with Google Drive and Dropbox. Envoice also includes tracking features which will help you monitor your invoices, get notifications about updates and reminders for due invoices. There is also a reporting tool via which you can see how much you have earned.


Envoice integrates with Razorpay, Stripe, Payoneer, PayPal, WePay, Klik & Pay and Square which provides your clients with an option to settle their invoices with a click of a button after they have read them.

Other Envoice features include:

  • Super-Fast Invoicing
  • Custom Invoices
  • Accept Payments Online Via Credit/Debit Card
  • Custom Branding
  • Multiple Tax Settings
  • Templates And Help Content
  • Data Security, etc.

2.       GetResponse

GetResponse is an email marketing app which automates your emails sent to your subscribers via the use of ‘autoresponders. It can also import and host a mailing list, capture data, create e-newsletters with the possibility to be sent to your mailing subscribers list, view and analyze statistics related to your email marketing campaigns and many more.

Use this eCommerce marketing tool’s services to promote the products of your business without the necessary  technology background. Getresponse is a very attractive app with extra features at low price.


Its powerful features and tools will improve the effectiveness and results of your email marketing campaigns. For example:

  • Create amazing emails. Optimized on any device enabling your campaigns to reach people who are on their smartphones and tablets more than their desktops with easy-to-use email creator.
  • Create a subscriber list. If you want to create a relatively small contact list, simply enter or copy and paste the email addresses. For larger lists, upload file types or connect to third-party services, such as Zendesk, Google, Salesforce, etc. If you want to import your list, run it through a partner service called BriteVerify which will remove the invalid email addresses.
  • Create campaigns. By using two tools use the Email Creator tool that includes hundreds of templates, and if you want to use your own code, use HTML tool.
  • All your campaigns are displayed in one place. Here, you can view useful information such as how many contacts received your email and how many of them actually opened it.
  • Campaign tracking tool. Integrates with Google Analytics and thus GetResponse makes it very simple for you to find contact information, view the campaign history and the open and click-through rates.


3.       Shippo

Shippo is a shipping platform that greatly simplifies the eCommerce processes. This API platform is intended for eCommerce businesses and platforms that integrate shipping with major carrier service providers such as:

  • FedEx
  • UPS
  • DHL
  • Magento
  • Canada Post
  • Bigcommerce
  • Ontrac, etc.

Shippo enables the users to ship out their orders with no effort and with minimal risk and cost locally and globally.

Shippo charges per shipment and in that manner it differs from the other shipping software that charge users a flat monthly rate, which makes this eCommerce marketing tool an excellent option for smaller merchants.

With Shippo, companies can customize their shipping processes based on their requirements and specifications. As a result, they get resulting efficient shipping processes, faster delivery of orders, and great customer satisfaction.

Another good thing about Shippo is its customer service, where a real person will address your issue in only a few hours.

Shippo sends tracking and email notifications to the clients and helps them monitor the location of their shipments and the estimated time of arrival. If you ship out large quantities with Shippo, you get discount.

4.       Cyfe

Having a good control over your data can help you run successful business and drive higher sales. One of the eCommerce marketing tools that can help you in this is Cyfe.

Cyfe is a comprehensive, all-in-one dashboard app that helps you monitor and analyze data spread across the online services such as Google Analytics and Salesforce.

With Cyfe, users can create interactive and custom dashboards through pre-built and custom widgets. Users can share the dashboards with their clients, management, associates and other users via public URLs, scheduled reports and Cyfe accounts. We recommend Cyfe for companies working with large and complex software architectures.

Cyfe’s data processing system provides detailed insights on your web analytics, SEM, SEO, social media profiles, email marketing channels, etc.


As Cyfe contains a lot of useful dashboards, there is also a possibility for monitoring multiple websites at once.


Cyfo contains a lot of pre-built widgets that help the users collect data from commonly used services. The users can easily export and import data from every system or application thanks to Cyfe’s numerous integrations.

The TV mode, which is another Cyfo feature, makes a great tool for meetings because you can automatically rotate dashboards on a big screen monitor.

Some of the other Cyfo’s features include:

  • Automatic email reports
  • Branded reports for clients
  • Custom data sources
  • Multiple sharing options
  • Real-time reports
  • Unlimited users and dashboards, etc.

5.  Shopify

One of the leading platforms in the eCommerce area, and maybe the easiest to use tool for your online store, is Shopify. It is an online platform for all forms of eCommerce which allows you to organize your online store and sell all kinds of goods and services. Shopify also contains tools for offline retail.

Using Shopify is very easy. You just need to sign up and the Shopify’s wizard will lead you through the whole process of building your eCommerce store.


Shopify provides many advantages and benefits for individuals and businesses who want to start their online stores, such as:

  • You can set up your online store by choosing from the many professionally designed themes. There are over 100 optimized online store designs.
  • As Shopify hosts your store, you don’t have to worry about the maintenance and running of the online store, because the software keeps your servers secure and updated
  • Easy and quick import of catalogues
  • 24/7 customer support, etc.

Shopify features include:

  • Web-based website builder
  • Customer profiles, accounts and groups
  • Your own domain name
  • Multiple languages
  • Mobile commerce ready
  • 70 payment gateways
  • Order fulfillment
  • Analytics, etc.

6.       MailChimp

One of the fastest growing email marketing providers in the past years is MailChimp. It is a popular email marketing service that offers plans for small and developing enterprises.

MailChimp offers low-cost plans that are ideal for startups, as well as business-enhancing analytical features and technology tools that enable users to easily and accurately contact their clients and potential customers, market their products and services.

MailChimp has great features and an easy-to-use interface which make it an excellent choice for sending a family newsletter to few people or a professional marketing campaign to thousands of people.It holds the top spot for email marketing software due to its high success rate for email delivery.

You can create segmented lists or send your email to partial lists with MailChimp. Import names and email addresses in bulk, enter individual entries, create a form, or connect MailChimp to another contact app. Similar to other online marketing systems, this eCommerce marketing tool integrates with CRM and contact management systems and you can tie your email campaigns to the customer activities.

Due to its flexibility in campaign creation, responsive list-management system and high delivery success rate, MailChimp is one of the best email marketing software applications.

MailChimp integrates with Google Analytics which provides insightful stats on how your email campaigns impact your website traffic and online sales.

The developers constantly update MailChimp, and therefore it has many features among which are:

  • Email Designer
  • Multi-User Accounts
  • Segmentation and Groups
  • Spam Filter Diagnostics
  • Email Client Testing
  • MailChimp Editor
  • Social Sharing and many more.

7.     DrumUp

DrumUp is an easy-to-use and an all-in-one platform for discovering and sharing content. It connects with LinkedIn, Facebook and Twitter accounts and does all the heavy lifting for you in terms of mining the web for contents in real time. It uses advanced algorithms to recommend new content and stories that companies want to share with their audiences.

DrumUp has features such as:

• queue calendar
• analytics
• content library
• drumup employee advocacy platform
• url shortener

This tool’s content discovery engine uses keywords. First, you need to register your account on the application and add all the social media profiles that you want to manage. Next, enter the keyword on which you want to focus your content. This way, you are able to personalize the content recommendations which give you excellent results.


When you come across a relevant or interesting article or story for your audience, you share it simply with a click of the button, and you have two options for sharing: automatically select a time for the article to post, and manual scheduling of the post.

The best part about DrumUp as an eCommerce marketing tool is that you can save precious time and effectively manage your social media presence.


There are many eCommerce marketing tools that will help you drive higher sales.

The list of 7 eCommerce marketing tools above will definitely help you in that endeavor. Try several of them; spend some time to see which one works best for you and your business. Choose the tool that best suits your needs and exploit its benefits and advantages.

2018-04-27 | Guide | No Comments