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Website chatbots have evolved as an extremely effective tool for small businesses since they first appeared back in 2016. Also known as messenger bots, this smart computer program initiates a dialogue with the intention of providing customer service or extracting useful information from potential customers.

In some cases, these chatbots are utilized by mainstream giants such as Facebook, Microsoft, and Google. However, small businesses can also use website chatbots to create their own messenger bot for various tasks such as building a subscriber list or even to act as a virtual assistant.

Either way, chatbots offer an impressive amount of value to small businesses through a wide range of features and benefits.

Here we will take a look at some of the benefits and the importance of chat bots to a small business.

The Benefits of Chatbots for a Small Business

Messenger bots are currently the focus of every corner of the digital industry for a good reason. After all, this unassuming technology is capable of incredible results related to almost every aspect of a business including marketing, customer service, and even profitability.

While many owners are skeptical as to whether the program is organic or harmful to their business, the statistics are a lot less uncertain

In fact, surveys have shown that more than 30% of customers are unfazed with the implementation of chat bots and more than 40% are perfectly happy to be assisted by a messenger bot instead of a real person.

For this reason, the same surveys demonstrate how more than 50% of people refer to these chatbot encounters in a very positive manner.

Utilizing Chatbots for Marketing

Although chatbots are extremely common in the marketing industry, most customers are entirely unaware of their presence.

Chat bot surveys are an easy way to invite potential customers without seeming intrusive while opt-in forms are an automatic way to increase a subscriber list.

Furthermore, the use of these chat bots on social media provides instant communication with customers which is surely an immense benefit to any business in a such a busy and fast-moving world.

At the same time, these chatbots have evolved to a standard which feels increasingly personal and less robotic.

That is to say, chat bots can be customized to encourage more interaction on social media, and this is an essential feature on platforms which are designed to encourage the sharing of such information.

Moral of the story: Chatbots are rarely intrusive and highly effective when it comes to marketing.

Website Chatbots for Lead Generation and Customer Service

chatbots-for-small-businesses

As already mentioned, website chat bots can be used as virtual assistants, and this is one of the most common use-cases for messenger bots.

As you know, these chatbots are capable of operating 24/7 which provides continuous access to small businesses and maximum potential for the business when it comes to sales and lead generation.

While chatbots can be customized for different scenarios, the idea is never to trick customers but rather to facilitate their needs.

With this in mind, small businesses can choose to be transparent with customers and use this technology to enhance the user experience without concern that they are harmful to the reputation or process.

Furthermore, these chat bots can be used for the sole purpose of “touching base” with a customer to let them know that they can speak with a person during a specific window of time.

All considered, when implemented the right way, chat bots are an affordable and valuable aide to compliment the customer service of any small business.

After Sales and Standard Requests

Customer service is one of the most important aspects of a small business and an opportunity to excel or stand out for most customers. At the same time, even when the sale is made, there is still an important responsibility to interact with these existing customers.

Whether a customer is following up on a tracking order or checking the price of a purchase, chatbots are highly competent when it comes to facilitating these requests.

Virtual assistant bits can also save ample time for small business by handling these enquiries which are often communicated via social media or chat facilities on the website for a product/service.

Again, once implemented correctly, these chatbots can appear both convenient and helpful to customers without causing any reason for them to question the method of this communication.

Integrating Chatbots for Small Business

Every small business should know their target market and the various inquiries which are likely to arise during the sales or after sales process. In some instances, the business may require a limited amount of interaction and chatbots can be integrated without the assistance of a developer.

At the same time, for advanced chat bots or support which requires a great deal of personalization, there is always the option of employing a bot development team.

On the other hand, free bot software provides small businesses with the opportunity to create their own chatbot to enable maximum flexibility.

However, there is always a learning curve with new technology of any kind which is often the reason why a small business will opt for a developer team to create anything more advanced.

The Importance of Chatbots for a Small Business

Chatbots are increasingly important in a sense that they offer a ready-made solution to the common needs of a small business. Once implemented the right way, these chatbots can initiate helpful dialogue with customers and extract relevant information to help the business excel.

Contrary to popular belief, these messenger bots are also non-intrusive, and statistics show that most people are positive when it comes to the end-user experience.

Furthermore, chatbots save time and money for everyone involved, not to mention the fact that these smart computer programs are clearly capable of taking any small business to the next level.

Manage Small Business Expenses

If we try and analyze the reason behind failed small businesses expenses, very likely the factor that plays the biggest role as being ineffective is – expenses management.

Money is the most important part of any small business and in order to guarantee that your business survives long enough in the harsh and overly competitive market, is to make sure that your company usages available resources in an organized manner.

Small business owners must be aware of the different ways to allocate the available budgets so they can pay for different expenses. In the same manner, they must also figure out ways to cut  expenses where appropriate in order to increase the profit.

In this article we’ve decided to discuss the different ways in which small business owners can keep an eye on their expenses and categorize them.

1.   Keep Separate Accounts

One of the most important thing for small business owners to realize is that they have to keep their personal expenses separate from the expenses of the business. At first glance this sounds easy, but it is often a bit difficult to implement in practice.

The easiest way to do this? – Get two different bank accounts. Opening a separate account just for your business might seem to you like an extra expense on its own at first, but it will greatly help you in the long term.

A separate business account will also help you a lot with record keeping of the business. By keeping a separate business account, all of your business transactions will automatically be compiled at one place.

2.   Using Envoice to Manage Small Business Expenses

 

Keeping proper records and documentation for your small business expenses can save you a lot of trouble. No matter how small the expense, if it is related to your business, you must ask for a receipt and keep it in a separate file.

Also, if your business is related to the sale of any particular item, in that case you must issue invoices to your customers and keep a copy for your own record.

Envoice is a online invoicing software that can help you in generating customized invoices for your customer. The benefit of using our tool is that it automatically keeps a record of all the invoices that you issue to your clients.

If the revenue you generate is based solely on billable hours, Envoice has the option to attach documents to the issued invoice with the hours spent working. It has a robust invoicing feature that allows you to create custom invoices (add your business logo, for example), email them to your customers and accept online payments using PayPal, Stripe, Square etc. (see our full list of payment providers here).

Take Envoice for a test drive to check it out for yourself. You can use the tool for free during the first 15 days. After the trial ends, you will need to sign up for a paid subscription to continue using it. Plans start at $12 per month.

3.   Control Overhead Expenses

Controlling and monitoring overhead expenses is another very important step that many business owners fail to acknowledge on time. Overhead expenses can greatly reduce the efficiency of your small business model by overburdening it.

Small business owners often have a limited budget and they need to be sure that they are utilizing it in an effective way. Having a fancy office or aesthetically pleasing environment is something we all want,  but very often increases the overhead expenses and that won’t generate any revenue.

By using energy efficient devices and utilizing all the space available to you, you can significantly reduce your business expenses. Co-working space is also a nice concept for small businesses which can help in reducing these costs.

4.   Choose Organic and Low-Cost Marketing Techniques

When budgets are low, marketing might be the first of your expenses you look to cut.

We know that traditional advertising methods are costly and hard to measure. But, small businesses have never had greater access to cost-effective, trackable marketing tools.

Marketing is essential for any business to survive and thrive, but choosing the correct tailored marketing strategy is a must when you have a limited budget. One of the best marketing techniques for small businesses is email marketing.

Email marketing is the tried and true digital marketing channel with an average return of $38 for every $1 spent. Click To Tweet

Another saying worth mentioning is that even the best marketing in the world can’t save a bad product.

Meaning, your product should be able to advertise itself. The only way you can achieve this is by making it remarkably good in its initial phase, and subsequently in any other phases with constant improvements. This way your customers will end up recommending it to their friends and colleagues.

5. Use Prepaid Credit Cards to Organize Deductible Business Expenses

Prepaid credit cards are a very useful way to stay on top of business expenses. If you have a number of employees that incur travel and other business-related expenses, issuing them a prepaid credit card so they can pay for those expenses, would be a smart move.

There are a countless of benefits of using prepaid credit cards, such as:

–setting spending limits by person, expense category, merchant and time period;

–turning a card on or off at any time;

–being able to set alerts based on currency amount, type of expense, merchant etc.

By using prepaid credit cards access detailed spend reports that can be filtered by person, merchant or amount.

Prepaid debit cards are one amazing alternative to traditional bank accounts. A lot of them offer the same features as a checking account: online bill pay, mobile check deposit and direct deposit – without the overdraft fees.

The Balance website made a summary of the 7 best prepaid debit cards of 2019 analyzing their core features and perks (some even have sub-accounts with their own prepaid cards).

6. Utilize Business Credit Cards to Organize Deductible Business Expenses

Business credit cards are another potential way to streamline your business expenses.

In the same fashion as prepaid cards, you can have access to detailed reports that can be filtered by merchant, items purchased and credit card holder. You can even earn cash back on just about every purchase that you make.

Just some of the benefits of using business credit cards:

–setting up alerts for a specific dollar amount or type of purchase made

–detailed statements for each card available online to review at any time

–you can connect your credit card account to an invoicing software like Envoice, and get pay issued invoices fast and easy.

If you want to choose the best business credit card for your needs, a detailed list for 2019 has recently been published on The PoitsGuy.

7. Protect Your Business

Each small business requires its own level of protection, but you may want to consider getting an insurance or establishing an LLC or an S-Corp. Having an LLC or S-Corp allows you to separate your brand identity and finances from your personal finances.

Let say, if you ever had to undergo any legal issues, your personal property and assets would not be liable. So, make sure to renew any important certifications or licenses you need to remain compliant by adding it to your calendar.

Protecting your business is the best thing you can do for yourself to ensure any financial issues in the future may get affected by it and it doesn’t pour into your personal assets.

5 tips to grow your travel business with online marketing

The internet over the past few years has become an important marketing channel that funnels most of the bookings and sales in this industry. It affects how travel agencies reach their customers, how they promote their tours, and even how they do their bookings.

With that stated – online marketing can be a single marketing tool for tour providers and travel agencies to get started or grow their business.

But in order to grow a successful business, they will need to understand how online marketing works, where can they find their customers and how to optimise to get the most out of it.

Here are several tips you can take into consideration if you plan to promote your travel business using online marketing tools:

Tell a story (Blog)

When you want to promote a travel destination you must be good at digital storytelling. Telling a story in your social media campaigns with quality content is inevitable. To do that use pictures, videos and real-life stories in the description of your travel destination to catch reader’s attention. Know your audience and be creative. Share them on social networks.

Engage Customers through Social Media

Social media is the part of the online marketing that can bring the most value for tour operators and travel agencies. Tough it’s important to know how to use each network and on which of them you can find your targeted audience.

Also, you need to share and post daily, become likable, but don’t go all promotional all the time. Instead, have fun. Publish beautiful pictures, create conversations, answer questions. Join the industry groups on LinkedIn and Facebook to find partnerships and share experiences.

Integrate Direct Booking on your Website

Direct booking from your website can shorten your customers time and increase your conversion rate. Having a multi-function Book Now button on your website allows more control over your small tour business. Once you start driving traffic to one place you can easily have control on the booking process and have a view on the customer experiences in one place.

Use the information from Popular Travel Marketplaces

Tripadvisor, Trustpilot, or Touristlink, promote tours through customer reviews. That is the best option for free promotion with organic traffic. Those reviews are seen from people all over the world. And people trust them. So use this channel to increase the traffic to your website and along with that your bookings.

Be Mobile

Did you know that 87% of internet users have a smartphone? Is your website mobile friendly? A lot of customers today read posts, emails, and website content through their mobile devices. So when you start publishing your content online –   check how it appears on your smartphone or tablet screen. You also need to know if your page has fast load time, big pictures, easy navigation, search and selection, and clear call to actions. There are a lot of tools you can use to make your website more friendly – from Mobile Friendly test to free WordPress plugins perfect for mobile optimization.

3 Science proven Ways to Take Breaks at Work

Have you been at least once in a situation where you have eaten your lunch break at your desk?

We all get so focused in our work lives that often forget that we are humans and we need to do normal activities in order to take care of our bodies, live healthily and spend time for ourselves.

So my question in this post is – do you take proper breaks at work? How long does your usually break take?

Here are 3 proven by science ways to take breaks and feel more relaxed at work:

Distract and Recharge

Studies have shown that intense focus on work makes us less focused in the long run. According to the University of Illinois psychology professor Alejandro Lleras – our brains naturally stop registering sights, sounds, and feelings if they remain consistent for a period of time with how they react to thoughts that remain consistent for long periods of time. “If sustained attention to a sensation makes that sensation vanish from our awareness, sustained attention to a thought should also lead to that thought’s disappearance from our mind,” Lleras explains.

So instead of constantly thinking about a single problem’s solution, you can create distractions that will take away your attention from the task, so after you can come back with a fresh mind.

Regarding that try out this method by watching cute puppy videos, play Scrabble, talk to a friend – but don’t take too long – after all you are still at work!

Relax your Eyes

Most of us spend around 6-9 hours a day on a digital device so it is not surprising that our eyes take the burden of much of our tech-fueled lives. Fortunately, there is a simple exercise that will help you take a vision break and reduce your eye fatigue called: 20-20-20. Every 20 minutes look away from your computer screen and focus on an item at least 20 feet away for at least 20 seconds.  Easy as 1-2-3.

Besides taking breaks to protect your eyes, there are other simple ways to protect your vision throughout the day:

  • Dim your lights: Your computer screen should be the brightest thing in the room.
  • Reduce glare: Try an anti-glare screen cover, clean your screen regularly, and make sure you’re not too close to a window.
  • Make your workspace more eye-friendly: appropriate ergonomics help diminish weakness in your entire body but your eyes especially.

Let Your Mind Wander

There are a couple of various methods of meditation that show positive results – everything from reducing anxiety and stress to increase the ability to focus. If a zen routine isn’t your style, there is another way.

A report published in Science magazine found that simply taking some time to let your mind wander can help you come up with more ideas, clever thoughts and uncover hidden answers when you’re back at work. The best part is that you might not even need to do anything. When we stop paying attention to anything, our brain’s Default Mode Network takes over which gives our mind a well-deserved rest.

NYU psychology professor Scott Barry Kaufman found that daydreaming is an incredible way to access our unconscious and allow ideas that have been silently incubating to bubble up into our conscious. Meaning that while you believe that you’re doing nothing, you’re actually mining profundities of your mind for more creative solutions to the problems you’re confronting.

 

When done correctly, breaks can actually be the ultimate productivity hack, because they help us relax and allow us to do more in less time. Contrary of the popular believes in our culture of doing, where breaks are considered to be unproductive.

To reduce long working hours and burnout, simply take a break. We know we all deserve it.

7 tools for easy automatic finance management

Owning a business is a full-time job that requests a lot of energy and time, especially if you are a small business owner. But with every business comes the burden of keeping up with the finances – which is a time-consuming neverending job.

From invoices to expenses to billing and bookkeeping, dealing with IRS or accountants, each small business owner find themselves stuck in this maze trying desperately to automate this process and make their lives easier.

The good this is that technology these days has given small business owners tools which will help them in the finance part of their business and save them time.

Here is a list of 10 financial tools for your small business:

  • Accounting softwareBusiness News Daily’s recommends you look for these features while choosing your Accounting software: basic accounting tasks like as invoicing, expense tracking, and client/vendor contact management; automation of billing and recurring payments, quote and estimate creation, tax preparation, multiple-user access, payroll processing, mobile access, and integration with programs such as point-of-sale software, credit card processing, and Google Apps. Among most popular Accounting software you can choose Xero, Quickbooks or Freshbooks.

 

  • Invoicing software – if you are just starting your business, you offer services to few clients or you are a freelancer, you are in need of only several features like recurring invoices, reports, automatic reminders, create, duplicate, send or download PDF invoices, notifications if an invoice is paid or unpaid and connection with different payment methods. In those cases, you can choose from Invoicly, Envoice, or Wave apps.

 

  • Budgeting Tools – Having a realistic budget — and sticking to it — is one of the most important things when running a small business. The Accounting software can help you create a budget for your business but if you are interested in stand-alone budgeting tool, try out PlanGuru.

 

  • Payroll Management System – if your business has more than 2 employees you need to have a software that can help you with payroll management as it can be time-consuming and you can make lots of mistakes. To avoid this you can use tools like SurePayroll or Zenefits to help you streamline your payroll process.

 

  • Cash Flow Analysis tool – even though you can be using accounting software, there are solutions like Float who can help you keep track on your cash flow on a daily basis, which is a crucial task when you are starting a business. Cash flow analysis helps you track ups and downs in your cash balance on a daily basis making it easier for you to forecast your financial future.

 

  • Inventory Management – when it comes to tracking your goods, generating sales reports, setting up automatic low inventory alerts, and managing order packing and shipping, one of the tools that can make your life easier are SOS Inventory or Scout’s topShelf.

 

  • Expense Tracking – little expenses like meals, cabs rides or gas can be very hard to track when you are running a business and bringing a lot of cash flows. Expense report tool such as Expensify or Xpenditure, can help you scan receipts or add cash expenses from your mobile devices and upload them; easily import the information, do rebilling, do expense accounting, and reimbursement if needed.

How to avoid not-getting-paid situations

2017-09-28 | ALL, Guide | No Comments

How to avoid not-getting-paid situations

It happened to all of us. It does not matter if you are a freelancer or running a small business. We all have come in a situation to face clients that are not paying or being late with payments. In order to run a successful business and protect your cash flow if you are a freelancer, each of us has to have a strict organization in the client communication.

Here are several rules you must do in order to avoid not-getting-paid situations:

  1. Add Payment Terms and Project specifications in writing – either in the agreement contract or in each invoice to make sure the client is informed
  2. Research the client before you start working with him/her – do a simple google search and check out the client and potential reviews about that company or person online. You can check reviews on Google, Upwork, Linkedin or even Twitter.
  3. Have a paper trail: Email your client and ask them when you can expect the payment. Keep things professional and don’t sound too desperate. For me personally, it said: “We will pay on Monday” (it was Thursday).
  4. Follow-up: Wait a few days and send another email. If you have a good relationship with your client, consider an emotional approach. My client was communicating with me about recurring tasks every day so I waited and reminded him at the end of each day continuously for two weeks. The answer was always “We will send it tomorrow”.
  5. Do things automatically. Use software to send invoices, reminders to clients and notifications if the invoice is paid or not. That will keep you organized and you will not worry if you will forget that client or payment.
  6. Communicate, communicate – email, chat or even a short phone call can take you closer to getting paid. Just keep in mind to leave the emotions at home and stay professional.

Keep yourself organized from start to finish will make you a better professional, will create a better image in front of your current and potential clients and will get you paid on time. That way you will protect your cash flow and your business.

Invoicing: Do it Yourself or Hire a Professional?

Many small business owners struggle when it comes to bookkeeping, accounting or invoicing. Some decide not to use the services of professionals and others tend to pay accounts at the moment they launch their business.

There are situations when business owners decide they will use professional accounting or invoicing only part time like when they need to create a business plan or company formation, to fill in the loan application or create government audit.

In all cases when starting a business you need to focus on the growth of the company and eliminate all time spending tasks.  Because if it takes you 10 hours to do your invoicing, and your time is worth $100 an hour. That’s a cost of $1000 to do your invoicing yourself.

So if you are thinking of doing your invoicing yourself or hiring a professional here are some tips you can take under consideration:

  1.  An accountant can do a complete analysis of your financial situation and offer strategic advice. It’s always good to have a professional take a look at your business finances and give you a clear picture of the whole situation. Even if it just an audit.
  2.  Outsource if you can afford in-house. Many small business owners stick to outsourcing accounting or bookkeeping services for quite some time and in some cases, they outsource them for part-time as they don’t need a full-time person for that type of task.
  3.  If you decide to hire an accountant do that when you are ready to delegate – some business owners need to control everything in order to run their businesses but the moment you let go of some of this control you can focus on your part and that is managing your business and employees. That moment is perfect to hire an in-house accountant.
  4. Hire an accountant when you need to deal with government or audits – these are serious matters where you need to have a professional on board. Have this in mind when you need to fill government paperwork, you are being audited or even in a situation when you need apply for a business loan or overdraft.
  5. Calculate and plan – if you are a small business or you are just starting you can start doing you invoicing or account at first, as there are a lot of tips, tools, and software that will guide you on how to do it best without taking too much time from your core business

Whatever option you choose is up to you and what you think is best for your business.

If you start researching you can see that most companies have leaders that have strong operational that are needed to maintain perfect organization and productivity in each team. Which of course is crucial when running a business.

The lack of employees with know-how, experience, and confidence can bring down your business and cause problems that can not be fixed in time. In some cases, this means total anarchy in the company, missing respect, and managerial hierarchy – mostly seen in the companies or startups where the lean organizational structure is practiced.

10 tips on practicing to become a strategic leader

But it does not matter if you are a new small business owner or a startup founder. Having a strong leadership and management in the company is the key to running a successful business.

According to a research done in 2015 among 6,000 senior executives analyzed only 8 percent of them turned out to be strategic leaders or those effective at leading transformations. But what it takes to be a strategic leader to run a company in good times and bad times through different transformations? Here are several tips that you can practice to become a successful strategic leader:

  • Distribute responsibility – one of the things you can do regarding the distribution of responsibilities is to know your own current and future role and responsibilities of the company after which to identify each employee’s duties and level of responsibilities. That way you will have a clear structure of roles and responsibilities in the company as well as you can be informed of the potential each employee has  as well as be ready for possible restructure if needed

 

  • Be honest and open when sharing information – employees prefer honesty instead of internal PR and missing out of important company information that is considering their work position and future in the company. So being open is hones can build strong loyalty towards you and the company

 

  • Have several ways for raising and testing ideas – from brainstorming to A/B testing, from encouraging one to one meetings with team members to open discussions, there are multiple ways to bring out ideas within the team and boost team work and team spirit.

 

  • Create a safe environment for failure – most people have fear of failing which can lead to demotivation, lack of contributing to team work and fear of losing their job. That is why it is crucial to use methods like test-driven development, eliminate the blame game points and reward some failure moments, divide failures into: preventable, complexity-related, and intelligent mistakes and deal with them with a different approach, and create best practices for safety and risk management to avoid unavoidable failures in complex systems.

 

  • Give access to another strategist – diversity and different point of view can always be beneficial for the company, especially when it comes to strategies from different industries or teams that can see things objectively and share ideas for improvement.

 

  • Provide opportunities for experience-based learning – real-life experience has often shown that working in outside environment can boost learning, brainstorming, developing new ideas and boosting team work. Having that combined with opportunities like month climbing, cycling, fun games, swimming etc can give surpassing results among the team

 

  • Hire for transformation – not just to fill in someone else’s spot. If your company is growing and developing, then hiring new competencies is an important requirement for seeking executive talent from outside your organization.

 

  • Bring your whole self to work – embrace the fact that you can be vulnerable. Too often we avoid difficulties, challenges, and conflicts with others because we’re afraid of the consequences of speaking up. But, if we engage in those kinds of conversations, we can increase our ability to resolve conflicts and create deeper connections.

 

  • Find time to reflect – period for you to create a good  time-management schedule, self-retrospective, and organization as well as one-thing-at-a-time focus

 

  • Let the leadership development be your ongoing practice – don’t push yourself to bring results in a short period of time. Unleashing leadership potential in all employees will help you develop your leadership skills as well, boosting team spirit and helping company growth.

recurring invoicing

You asked for it, and we built it: Recurring invoicing is now available on Envoice App!

As a small business owner, you can constantly deal with sending invoices on a repeating basis. With Envoice new recurring invoicing tool, it’s never been easier to get paid.

Our recurring invoicing tool is super flexible and will let you decide whether invoices are sent out automatically to your clients.

If you are Envoice existing user all you need to do to start using our Recurring Invoicing Tool is to sign in to www.envoice.in and set it up to start sending invoices automatically. It does not matter if you are sending invoices to your customers at the beginning of the month, end of the month, or every second Tuesday, recurring invoicing works with your schedule to make sure you’re paid on time, every time. Whether your clients are in your country or worldwide, recurring invoicing is here to help you get back to business.

To learn more about how you can start using our recurring invoicing feature see the videos below:

5 things to know when setting an online shop

In the world of the internet these days everyone needs a website. But if you are selling a product than eshops are best friends for small businesses. These shops are a good way to set up an online store for your products with very little cost and kick off your business in just a few days time. If you have a physical store, on the other hand, having an online shop can extend your reach worldwide. And with a potential to get more audiences and customers.

But if your main concern is handling online payments keep in mind that there are multiple accounting and invoice tools and software that will help you deal with this part of your business.

But what are the key points you need to pay attention to when launching an eshop?

 

Start with the basics

 

If you don’t have a website, create a simple one that will have: a list of your products with photos, descriptions and price, a shopping cart where customers can create their orders, an option to process payments via Payoneer, PayPal or credit card, feature to protect important data, like credit card numbers and customer information, different discounts promotions or gift cards options.

 

Third party platforms to begin with:

 

Using a third-party platform like Amazon or eBay. This way all you need to do is set up a seller account and you will ship the products directly to the customers. Setting up an online shop using a third-party platform is easy, but in most cases, you can’t really play with branding.

 

E-commerce provider as a next step

 

If you are not willing to start from scratch and build your own store, you can host your online store using platforms like: Shopify, or BigCommerce. There you can choose different themes and you can control what you want to show in your online store. Some of them will even show your product in their own stores.

All of these platforms are paid and the subscription cost covers hosting, payment processing with your designated merchant providers, and security.

 

Doing it on your own

 

If you decide to do it on your own and host your own online shop – the best choice for you is use a content management system like WordPress. WordPress gives you the variety of themes, layouts, and designs that can fit you vision about the online shop. For hosting provider, you can choose either Bluehost and WPEngine, for a shopping cart, such as Magento or WooCommerce, for security and protection Akismet or similar, a merchant provider to process payments, such as PayPal, Stripe, Payoneer or Authorize.net and of course you will SSL certificates and secure backup solutions for additional security on your online shop.

 

5 things to know when setting an online shop

 

To start selling you will need to

 

Give your merchant provider or third-party platform provides your business ID, banking information and sales tax information. For merchant provider, you can choose Payoneer, PayPal or Stripe (all of them work with credit-card payments). The most important part is to verify test deposit transactions for banking and merchant processing – when you do that you are good to go.

 

Don’t forget the details

 

Setup shipping and payment information somewhere on your website. Keep in mind to give your customers Free shipping, Next Day Delivery or Free Delivery options to build more customer loyalty. Use marketing campaigns like email marketing to inform your customers about Sales or Discounts and even New Items Arrival, keep them engaged with Remarketing and Retargeting options and make them love your store.

 

The e-commerce business can be filling business or an excellent addition to your physical store, that will make you accessible to a wider audience and of course in trend with the tech. All you need to do is start following the first steps and ask us for additional questions.